You get lots of traffic to your website but your business results don’t...
Conversion Rate Optimisation We see businesses spending lots of money on getting traffic to their website but then they assume that is the end of it and they should just take the conversions from ...
View ArticleWatch Out - Here Comes Another Google Update
What makes this update different from the last? This time Google actually announced the update ahead of time which is something they don't normally do. Google's updates are often geared ...
View ArticleExtend Your Reach Through Mobile Marketing
If you are reading this post on a desktop computer, I can almost guarantee that your mobile phone or tablet is within arm's reach. There is a strong possibility that you are probably reading this on ...
View ArticleCatch, Convert and Keep
To expand and keep competitive in today's industries you require lead generation and customer retention. Without these your business will not grow. Somewhere in your digital marketing ...
View Article4 Ways to Drive Higher Conversion Rates in PPC
Every business wants more leads and higher conversion rates, but conventional wisdom on how to achieve them is divided. Some argue for small, incremental adjustments, whereas others advocate ...
View ArticleUnite Your Brand Through Social Relationship Management
We live in a world that moves in mysterious ways. 25 years ago, the only path to a purchase was through a salesperson, and the best way to complain about an unsatisfactory product or service was an ...
View ArticleAnalyse Your Competition
As much as we want to believe we're the best at what we do, that's not always the case. There is almost always somebody, somewhere, who has a better product or service than you do. Or at the very ...
View ArticleMeasure to Manage
Website Analytics is defined as: " the measurement, collection, analysis and reporting of Internet data for the purposes of understanding and optimising web usage," Every business will ...
View ArticleSEO Re-invented: AdaptiveSEO
Over the last five years, there's one word that aptly describes the SEO (search engine optimisation) experience of small businesses, large companies and even some marketers. That word is ...
View ArticleWhy Competition is a Good Thing
There will always be fierce and constantly evolving competition in business. But maybe we have been looking at competition in the wrong way all this time? As consumers we expect great products ...
View ArticleGet More Out of Your Next Facebook Ad
If you already use Facebook to promote your business, you know it’s harder than ever to reach your fans with organic Facebook content, based on Facebook’s algorithm that determines what users see in ...
View ArticleGoogle Chrome gets ready to mark all non-secure websites as 'bad'
So before anyone panics, what does this mean for you and your website? Well it will still appear to your intended site visitors but with a twist that may reduce trust in your site to them. ...
View ArticleEver wanted to know who is visiting your website?
The Benefits of WSI’s Visitor Identification Software Track all visitors Our tool tracks every website visitor and all their activities including: page views, downloads, form sign ups, ...
View ArticleGoogle Ads are Changing
You may have noticed that the space on the right of the Google search results, which used to contain ads, is now blank. Google made this announcement yesterday and we've heard rumours that it ...
View ArticleKey tips for improving your eCommerce results
An eCommerce website can benefit your business by bringing in more traffic and converting it into quality leads . Simplified eCommerce platforms and the ability to sell almost anything online, make ...
View ArticleA Visual Guide to Creating the Perfect LinkedIn Company Page
Whether you're creating a new LinkedIn Company Page or revamping an existing one, our visual guide to producing the perfect Company Page has got you covered. To help you make the most of your ...
View ArticleImprove Your Digital Reputation
Building your brand reputation takes time and resources. Technology and the power of the web now means all the hard work can be undone with one bad review or comment. Being aware and monitoring ...
View Article5 Website Makeover Tips
A well maintained, well managed website will generate more leads. It's a fact. Looking after your website is one of the most important parts of any good digital marketing strategy . Without a ...
View ArticleThe Power of the Mobile Phone
The Power of the Mobile Device Mobile phones were designed to be exactly that: a mobile telephone, making it simple for people to make calls on the move. Today mobile devices do so much ...
View ArticleHaving a Website Doesn't Guarantee Visitors
It's certainly all well and good having a website, especially an up-to-date, responsive , modern one! But that doesn't necessarily guarantee your site will receive thousands of visitors. That's ...
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